I help impact-led TEAMS to GENERATE REVENUE.
what i do
I use everything I learnt from 10 years in enterprise sales at Google, Visa and GoCardless, to support mission-driven clients to generate more revenue. I translate purpose-led themes into commercial propositions, create corporate fundraising mechanisms, shape b2b messaging, develop GTM strategies and provide relationship management processes that maximise retention.
Ellen RICKFORD
In 2024 I left my job at Visa for a Social Sciences Masters at the University of London. During that period, and in the years afterwards, I worked with a number of organisations in the impact-led space who were very clear on their mission; excellent at generating individual support for their goals; but unclear on how to translate their achievements into narratives that would resonate with prosepctive corporate partners.
Sometimes it was as simple as a mismatch of language - corporates were seeking partners who provided the very impact that the mission-led organisations were delivering - but the two parties were using different language to talk about those achievments.
On others, it was a case of identifying how existing assets, or services, could be re-packaged, so as to be relevant to a single budget holder - rather than providing disparate value across multiple departments - supporting a faster turnaround in the context of private-sector procurement processes.
Regardless what I found was that many organisations were facing the same challenges when it came to being more successful in engaging business audiences. So I created some programmmes via which I could work with them to surface what was blocking their progrss and to define actionable strategies for improvement. Ultimately enabling them to generate consistent income with which they could drive forward their crucial social and environmental missions.
Clients & Collaborations
